Angående Nukeproof och brexit
From the Team:
As from the 1st January 2021 we have had to increase our SRP’s to reflect the change of position of the UK in Europe.
A large proportion of Nukeproof bikes are assembled in European factories and our hope was that a trade deal would allow these bikes to pass between the EU and our UK warehouse tariff free.
Unfortunately, the new UK-European trade deal only allows tariff free trade on products that have either an EU or UK origin. To achieve an EU origin at least 55% of the value of the complete product must be manufactured in either the UK or the EU.
In the case of Nukeproof because most of the bikes value, e.g. frame and components, are manufactured in Asia, the complete bike is not classified as a European product (even if the bike is assembled in Europe). Our bikes therefore attract additional import duties between Europe and our UK warehouse. Combining this with price increases with rising raw materials, labour and current exchange rates we have already seen, it leaves us with little option but to increase our SRP's.
Whilst we have always tried to fend off unnecessary/ unwanted in-season pricing restructures in the past, these are unavoidable costs in unprecedented times, and we are forced to reflect the update with immediate effect.
We understand these are difficult times for many of our riders and we truly appreciate your support and understanding,
Kind Regard's,
The Nukeproof Team