Har aldrig haft knarr av MIPS. Frun har just köpt en POC med MIPS och hon klagar inte heller.
Det är premiumization av marknaden:
MIPS' net sales up 72% in Q2, led by bike and snow helmet growth
By: Bicycle Retailer and Industry News
MIPS net sales increased 72% year-over-year in the second quarter with the Sports category — which includes bike and snow helmet sub-categories — growing by 51%.
Net sales totaled SEK 232 million ($24 million), compared with SEK 135 million at the same time last year. The Sports category net sales were SEK 189 million, compared with SEK 125 million year-over-year. Net sales for the Bike sub-category increased for the 11th consecutive quarter following the post-pandemic slide. According to President and CEO Max Strandwitz, the growth is being spurred by an ongoing "premiumization" of the market.
"This trend is being driven both by the higher share of e-bike sales and by increasingly discerning consumers who are willing to pay more for higher-quality products, which benefit strong brands such as MIPS," he said.