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SRAM brings more production to Europe with new Portugal facility
By: Bicycle Retailer and Industry News
SRAM, which has manufactured chains in Portugal for decades, is moving more production to the country with the opening of a 270,000-square-foot factory here planned for 2028.
The new facility will create more than 500 jobs, in addition to the 300 people SRAM currently employs in Coimbra in its facilities that make chains and assemble TIME Sport pedals and Zipp wheels. The new facility will supply European OE and aftermarket customers and enable production of SRAM's entire component line of more than 7,500 parts, the company said.
SRAM said the project is part of a broader onshoring strategy and will reduce shipping between Taiwan and Europe, reduce shipping emissions, shorten lead times, simplify OEM operations, and improve day‑to‑day collaboration with bicycle manufacturers.